Joel Hainley : San Francisco Bay Area Software Consultant

History  

I finished the basic functionality of hamtesting.com in July 2007. I wrote the whole thing in Ruby/Rails in a week and then spent some time trying to deploy it, dealing with a bunch of issues related to inefficient xml processing etc, making it play nicely with apache and whatnot. While sitting at a Super Happy Dev House I finally had enough with trying to deploy Rails when I already knew all of the issues with PHP, so I sat down and rewrote it in PHP.   I launched the basic testing module of the site about a week later after I made it a little bit prettier( all css based ). I then wrote the review module and released that about 2 months later.

Getting The Word Out

I made a couple of lame attempts at getting some visitors to the site. I made some posts to some of the enthusiast groups and told people that I met about it, hoping to generate some interest. However, I naively thought that it would get itself found by the internet since it was vastly superior to most of the free testing sites, and even superior to most of the pay software/sites. Unfortunately it never seemed to generate much interest, I have some guesses at number of visitors in a given month and it’s VERY VERY OBVIOUS that the word ISN’T getting out.

 Using the Brain

Highly underrated, I used my brain to think about why people weren’t using the site. Then I typed in “ham testing” and “amateur radio testing” and “arrl testing” into google and started clicking back through the pages. I never did find my website. So how are others supposed to find it?

The Plan and The Goal

They say you need a goal and a plan to get there. So I have a goal. Hamtesting.com showing up on the first page of results when some keywords I’ve identified as being the most relevant are searched on. The plan is all laid out, I’d like to get triple the traffic of my biggest month thus far by the end of April, and then I’ll set some more goals.

The Baseline

In an effort to measure progress I’m going to put up some very unscientific numbers for the last two months :

january 2008 : 102 page impressions

december 2007 : 65 page impressions

november 2007 :  63 page impressions

So with those numbers as a basis perhaps we can see how effective my efforts are at generating some users for the site. I really believe the product is top notch and can improve people’s chances at passing their tests and learning what they have problems with quickly. It’s top notch, just gotta get the users!